Planning
The Time for Classic Marketing Is Now or Never Print E-mail

Strategic Marketing ConsultingIf you look hard enough, you can almost imagine the phrase “Jerry McGuire Was Here” scribbled somewhere on this site. Or better yet, how about “Richard Schmalensee Was Here.”

Until I read an “editorial” in Business Week (Outside Shot, Where’s the ‘B’ in B-Schools?,  November 27, 2006), I didn’t know who Richard Schmalensee was either. Turns out he’s the John C. Head III Dean of the MIT Sloan School of Management. Impressive!

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Mendenhall's Rock Print E-mail

Using the Art of “Intelligent Interrogation” To Move Your Marketers from Order-Takers to Business Partners

By Dave Swanson, Principal, SwanDog Marketing

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